Work


ART BAKERY

You may say that Art bakery is one of the most creative bakeries of Stockholm. In order to showcase this creative atmosphere our goal where to create an up to date graphic profile as well as a photographic world and site which represents the inspiring culture.

Art Bakery


You may say that Art bakery is one of the most creative bakeries of Stockholm. The bakery and restaurant accumulates everything from art, pastries, bread and lunch. It is in the vast contrasts the bakery operates, and with creativity surrounding everything from pastries to the contemporary art on its walls. In order to showcase this creative atmosphere our goal where to create an up to date graphic profile as well as a photographic world and site which represents the inspiring culture in every detail. This resulted in a playful color palett, artistic photos, and a website which demonstrates all the pieces.


 

FARANG

Together with Farang our goal were to communicate the Farang experience as something more then just a catering service, and by that break loos from the preconceived thoughts consumers may have regarding catering.

Farang


With focus on exceptional taste and explicit craft, Farang restaurant proudly serve a cousin from the great kitchens of South Asia with a speciality within the Thai cousin. Inside an incredible venue where every small detail is carefully thought out, the restaurant applies its appreciated philosophical and gastronomic idea of "food sharing”.

With The Farang Experience the restaurant wanted to deliver its unique food experience outside the restaurant walls, and with a flexible preposition enable a catering service specially adapted to both small dinners and big events.

Together with Farang our goal were to communicate the Farang experience as something more then just a catering service, and by that break loos from the preconceived thoughts consumers may have regarding catering.

The ambition where to create an extension of Farang, both in its restaurant experience as its unique tonality and cousin, and by that sum up the key features of the restaurant. In order to reflect the restaurants core values the texture, material, picture and printing techniques were all carefully selected. This also played a big part in the creation of the graphic design which were highly influenced by the restaurants dark but sober colors and interior design.


 

DELIKAT

Together with Peter Smirnakos, a dear friend to us and whom we've been working with in many other projects, we got the assignment to redesign the magazine Delikat for Bockholmengruppen.

Bockholmengruppen


Bockholmengruppen is a network of well-known and loved restaurants in Stockholm with a high ambition when it comes to produce, taste and neighborhoodly atmosphere.

Together with Peter Smirnakos, a dear friend to us and whom we've been working with in many other projects, we got the assignment to redesign the magazine Delikat. Peter has been the editor of the magazine and is the one who has led the work. The main focus for the content as well as the graphic lay out has been to open up the perspective of the magazine, from focusing only on Bockholmengruppens own restaurants to creating an inspiring magazine with reportages and themes from all over the world.


 


IFPI

IFPI Sverige is the music rights- and trade organisation of Sweden. The organisation upholds and works consequently on the copyright remunerations of the artists and music labels of Sweden.

Ifpi


IFPI Sverige is the music rights- and trade organisation of Sweden. The organisation upholds and works consequently on the copyright remunerations of the artists and music labels of Sweden. One of the main goals of the organisation is to research and collect statistic, and through this knowledge inform media, politics as well as the academic world of music Sweden with insights of the current state and future of the business. Our mission where to portray these questions and statistics in IFPI Sveriges yearly annual rapport, where our editorial focus were both on the internal and external factors of the music industry development. The annual report were put together with focus on interviewing key persons within the organisation in order to find out the main topics and challenges the industry are facing. The resulting topics of the interviews where the need for equality within the business, but also fears of market saturation and freely redeemed music.


 

GRAMMIS

Before the 2019 exclusive Grammis gala the producer, Ulrica Örn, presented a music video as inspiration, Justin Timberlake/Jay-Z - Suit and tie, which represented the theme of 2019.

Grammis


Before the 2019 exclusive Grammis gala the producer, Ulrica Örn, presented a music video as inspiration, Justin Timberlake/Jay-Z - Suit and tie, which represented the theme of 2019.

When creating the graphic design used for invitations, film clips, programs, digital visuals etc we wanted to create a visual world where we captured the breaking point between the 1920-30's and a modern hip hop expression and where soft materials meet hard surfaces.

We focused on capturing details in the materials; light, reflections, noise and texture. In combination with the visual expression we created a typographic set that is as much inspired by the, in the hip hop world, commonly used 'Parental advisory'-label as the Blue Note Records label. The end result: a timeless design just as contemporary today as it would have been 80 years ago.


 

SOMERSBY

Somersby is one of the largest international cider brands. In 2018 Somersby launched their global concept “Isn’t that Wonderful” which aims to comment the world around us in a optimistic and playful way.

Somersby


Somersby is one of the largest cider brands on the international market. In 2018 Somersby launched their global concept “Isn’t That Wonderful” which aims to comment the world around us in an optimistic and playful way. Our mission was to establish and interpret the concept on the Swedish market as a lead agency. The campaign included a 360 marketing strategy which resulted in a campaign site, PR activities, content and ads on selected channels. In order to launch the campaign we wanted to offer a long-awaited spring feelings by launching a limited edition of grass slippers. The slippers were delivered with real grass which lets you enjoy that tingling bare feet in grass sensation whenever you like. The slippers became a success and a lot of attention, both in national and international press.

To inspire the consumer we created food pairing recipes with the non-alco products, which was introduced on the campaign site and through ads. Read more about Somersby and their sunny world on www.somersby.se.


 
 

1664

The basic idea of 1664’s concept “Taste the French Way of Life” is to inspire Swedes to live a little more as the French do, by enjoying big and small moments in life.

1664


1664 is not just another beer. It’s an elegant and sophisticated beer originally launched in connection with the coronation of Queen Elizabeth II. It’s made with Strisselspalt hops from Alsace, the hops’ equivalent to Russian caviar. Our mission was to develop a communicative platform and a concept that would strengthen the brand’s position on the Swedish market. The basic idea of 1664’s concept “Taste the French Way of Life” is to inspire Swedes to live a little more as the French do, by enjoying big and small moments in life. A life where lunch boxes in front of the computer is a big no-no, and long lunches with colleagues are an everyday occurrence. A recent survey by the OECD shows that the French spend the most time in the world eating and drinking, in total 2 hours and 11 minutes a day! Swedes are far behind with just 1 hour and 11 minutes per day. So there is some work to be done if Swedes want to enjoy life as the French do. In our communication, we dramatized this with tutorials under the name: How to taste the French way of life. The campaign included film, print adverting, social media, PR and events etc.


 

KV. BLÄSTERN

To attract potential tenants and other stakeholders we were asked to create an inspiring, differentiating and informative material that strongly communicate the vision for the real estate and also distinguish Kungsleden as a progressive property developer.

Kv. Blästern


Right where Vasastan meets the emerging Hagastaden and close to the mighty Norra Tornen (Northern Towers), the property-owner Kungsleden is ennobling one of Stockholm’s architecturally most interesting functional style properties (funkis). Inside the old building, originally designed by Sigurd Lewerentz, modern offices with facilities of premium quality and preserved 1930’s feeling are being developed. In another part of the building Nobis is opening a design hotel with roof top bar, fine dining restaurant and a café. To attract potential tenants and other stakeholders we were asked to create an inspiring, differentiating and informative material that strongly communicate the vision for the real estate and also distinguish Kungsleden as a progressive property developer. The result was a printed book with beautiful photography, illustrations and graphic descriptions. Design and print are inspired by the building’s history and architecture but with modern influences.


 

BROOKLYN BREWERY

In december of 2018 Brooklyn Brewery Special Effects was released to the market. For the campaign we teamed up with SNASK and created a world based on the hypnotic pattern from the bottle label which was built by hand and filmed in classic stop motion technique.

Brooklyn


When Brooklyn Brewery launched their first ever alcohol-free beer they aimed high, and in december of 2018 Brooklyn Brewery Special Effects was released to the market. For the campaign we teamed up with SNASK and created a world based on the hypnotic pattern from the bottle label which was built by hand and filmed in classic stop motion technique. Ads could also be seen in selected magazines and will continue to be published through out 2019.


 

UNN

In August 2017 the doors opened to UNN – a unique dining experience for eight people in a secluded room at the restaurant TAK in Stockholm. The idea behind UNN:s graphic profile is based on the most central part of the restaurant: the teppanyaki.

Unn


In August 2017 the doors opened to UNN – a unique dining experience for eight people in a secluded room at the restaurant TAK in Stockholm. A dinner at UNN is a visionary gastronomical experience that words simply cannot describe. It has to be experienced there. Behind closed doors. The idea behind UNN:s graphic profile is based on the most central part of the restaurant: the teppanyaki. Because this is where the guests gather, the food is being cooked and the experience is brought to life. The ambition was to create a design that in its simplicity could encapsulate everything that makes UNN unique. The clean graphic profile in black and white lets the ingredients become the centre of attention while textures, materials and printing techniques are carefully chosen to reflect the fine-tuned creations they are turned in to.


 

JUICE JUNKY

According to Juice Junky healthy living should be fun and effortless and we wanted that to be apparent in the design. The name is built up by the shadows that appear when the sun is shining on it, letting the colour of the juice fill the outlined letters.

Juice Junky


Juice Junky is a lifestyle brand based around healthy living. They deliver top quality, organic, cold pressed juice based on nutritional facts. The concept is inspired by the sunshine and surf culture of Miami blended with traditional British farmers’ markets and the beautiful ingredients provided there. When Juice Junky came to us they wanted a graphic profile that expressed their passion and quality and inspired to healthy living, without coming across as pretentious or excluding.

According to Juice Junky healthy living should be fun and effortless and we wanted that to be apparent in the design. We also wanted the content to be in focus and let the sunshine have a constant presence. The name is built up by the shadows that appear when the sun is shining on it, letting the colour of the juice fill the outlined letters.


 

PICKED WITH PASSION

Gåshaga Gourmet is a well-renowned importer of delicacies and has successfully taken many brands to the Swedish market. When they decided to take all that experience and develop their own brand, they came to us for help.

Picked with passion


Gåshaga Gourmet is a well-renowned importer of delicacies and has successfully taken many brands to the Swedish market. When they decided to take all that experience and develop their own brand, the founders Fredric and Lotta Ankarcrona came to us for help. Their ambition was to produce top quality products in collaboration with carefully selected farms, known to put lots of love and care into the production and only using the best local ingredients. The brand would stand for passion, craftsmanship and authenticity, but also have an aspiration to always add something new or different. In close collaboration with Fredric and Lotta we developed a brand platform and a graphic identity for the brand; which we named Picked with Passion. The first products including jams, jelly, caramels and caramel sauce have now been on the market for some time, and they are all delicious!


 

LA CHEMISE

La Chemise has for four decades provided conscious men with tailored shirts, suits and accessories. The intention with the new graphic identity was to give the brand a visual expression that is representative for its heritage, but also adds other values to attract a new target group.

La Chemise


The family business La Chemise in Stockholm has for four decades provided conscious men with tailored shirts, suits and accessories. La Chemise offers a unique assortment and work exclusively with producers that are experts at what they do. Their ambition is to offer a mixture of high quality and classic design with colourful and playful details inspired by international influences.

The intention with the new graphic identity was to give the brand a visual expression that is representative for its heritage and core, but also adds other values to attract a new target group. With a characteristic logotype, classic colours and shapes that are complemented by a certain playfulness and carefully chosen materials we’ve created a distinct and applicable profile that enhances La Chemise’s differentiating characteristics.


 

CHILLOUT

In the wine category standing out on the shelf is crucial for ending up in the shopping basket.  When creating the new design, we looked for inspiration far away from the world of wine.

Chillout


Chill Out was one of the first lifestyle wine brands on the market and is now the second largest brand in Sweden. It was born from the belief that wine doesn’t have to be complicated. But over the years the brand essence and design has become somewhat dated. With a revised brand platform and a more modern and sophisticated look Chill Out is now on a mission to reclaim the position as the most contemporary lifestyle wine brand in the Nordics. Our work included new packaging design for the whole product range as well as a new communication concept. The aspirational and inspirational imagery used for the packaging design is also used for the communication. This way the consumer will get a clearer picture of the brand – what it looks like and what it stands for. Our ambition was to create a design and communication which has more in common with fashion, travel and perfume than with the conservative world of wine. Cheers!


 

NOFO

NOFO Hotel & Wine bar is a small, intimate hotel in the heart of Södermalm. In 2017 we begun a brand journey together where the first step was a redesign of the graphic profile.

Nofo


NOFO Hotel & Wine bar is a small, intimate hotel in the heart of Södermalm. The vision is to become Södermalm’s most attractive hotel for those who truly want to experience this part of Stockholm and everything it has to offer. In 2017 we begun a brand journey together where the first step was a redesign of the graphic profile. We created a personal and playful profile that represents the hotel’s concept and values as well as the creativity and diversity that is so characteristic for Södermalm.