Somersby

Somersby

Somersby is one of the largest cider brands on the international market. In 2018 Somersby launched their global concept “Isn’t That Wonderful” which aims to comment the world around us in an optimistic and playful way. Our mission was to establish and interpret the concept on the Swedish market as a lead agency. The campaign included a 360 marketing strategy which resulted in a campaign site, PR activities, content and ads on selected channels. In order to launch the campaign we wanted to offer a long-awaited spring feelings by launching a limited edition of grass slippers. The slippers were delivered with real grass which lets you enjoy that tingling bare feet in grass sensation whenever you like. The slippers became a success and a lot of attention, both in national and international press.

To inspire the consumer we created food pairing recipes with the non-alco products, which was introduced on the campaign site and through ads. Read more about Somersby and their sunny world on www.somersby.se.

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Somersby recipe - Tapas

1664

1664

1664 is not just another beer. It’s an elegant and sophisticated beer originally launched in connection with the coronation of Queen Elizabeth II. It’s made with Strisselspalt hops from Alsace, the hops’ equivalent to Russian caviar. Our mission was to develop a communicative platform and a concept that would strengthen the brand’s position on the Swedish market. The basic idea of 1664’s concept “Taste the French Way of Life” is to inspire Swedes to live a little more as the French do, by enjoying big and small moments in life. A life where lunch boxes in front of the computer is a big no-no, and long lunches with colleagues are an everyday occurrence. A recent survey by the OECD shows that the French spend the most time in the world eating and drinking, in total 2 hours and 11 minutes a day! Swedes are far behind with just 1 hour and 11 minutes per day. So there is some work to be done if Swedes want to enjoy life as the French do. In our communication, we dramatized this with tutorials under the name: How to taste the French way of life. The campaign included film, print adverting, social media, PR and events etc.

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 Right where Vasastan meets the emerging Hagastaden and close to the mighty Norra Tornen (Northern Towers), the property-owner Kungsleden is ennobling one of Stockholm’s architecturally most interesting functional style properties (funkis). Inside the old building, originally designed by Sigurd Lewerentz, modern offices with facilities of premium quality and preserved 1930’s feeling are being developed. In another part of the building Nobis is opening a design hotel with roof top bar, fine dining restaurant and a café. To attract potential tenants and other stakeholders we were asked to create an inspiring, differentiating and informative material that strongly communicate the vision for the real estate and also distinguish Kungsleden as a progressive property developer. The result was a printed book with beautiful photography, illustrations and graphic descriptions. Design and print are inspired by the building’s history and architecture but with modern influences.

Right where Vasastan meets the emerging Hagastaden and close to the mighty Norra Tornen (Northern Towers), the property-owner Kungsleden is ennobling one of Stockholm’s architecturally most interesting functional style properties (funkis). Inside the old building, originally designed by Sigurd Lewerentz, modern offices with facilities of premium quality and preserved 1930’s feeling are being developed. In another part of the building Nobis is opening a design hotel with roof top bar, fine dining restaurant and a café. To attract potential tenants and other stakeholders we were asked to create an inspiring, differentiating and informative material that strongly communicate the vision for the real estate and also distinguish Kungsleden as a progressive property developer. The result was a printed book with beautiful photography, illustrations and graphic descriptions. Design and print are inspired by the building’s history and architecture but with modern influences.

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 When Brooklyn Brewery launched their first ever alcohol-free beer they aimed high, and in december of 2018 Brooklyn Brewery Special Effects was released to the market. For the campaign we teamed up with SNASK and created a world based on the hypnotic pattern from the bottle label which was built by hand and filmed in classic stop motion technique. Ads could also be seen in selected magazines and will continue to be published through out 2019.

When Brooklyn Brewery launched their first ever alcohol-free beer they aimed high, and in december of 2018 Brooklyn Brewery Special Effects was released to the market. For the campaign we teamed up with SNASK and created a world based on the hypnotic pattern from the bottle label which was built by hand and filmed in classic stop motion technique. Ads could also be seen in selected magazines and will continue to be published through out 2019.

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Unn

Unn

In August 2017 the doors opened to UNN – a unique dining experience for eight people in a secluded room at the restaurant TAK in Stockholm. A dinner at UNN is a visionary gastronomical experience that words simply cannot describe. It has to be experienced there. Behind closed doors. The idea behind UNN:s graphic profile is based on the most central part of the restaurant: the teppanyaki. Because this is where the guests gather, the food is being cooked and the experience is brought to life. The ambition was to create a design that in its simplicity could encapsulate everything that makes UNN unique. The clean graphic profile in black and white lets the ingredients become the centre of attention while textures, materials and printing techniques are carefully chosen to reflect the fine-tuned creations they are turned in to.

 In August 2017 the doors opened to UNN – a unique dining experience for eight people in a secluded room at the restaurant TAK in Stockholm. A dinner at UNN is a visionary gastronomical experience that words simply cannot describe. It has to be experienced there. Behind closed doors. The idea behind UNN:s graphic profile is based on the most central part of the restaurant: the teppanyaki. Because this is where the guests gather, the food is being cooked and the experience is brought to life. The ambition was to create a design that in its simplicity could encapsulat everything that makes UNN unique. The clean graphic profile in black and white lets the ingredients become the centre of attention while textures, materials and printing techniques are carefully chosen to reflect the fine-tuned creations they are turned in to.

In August 2017 the doors opened to UNN – a unique dining experience for eight people in a secluded room at the restaurant TAK in Stockholm. A dinner at UNN is a visionary gastronomical experience that words simply cannot describe. It has to be experienced there. Behind closed doors. The idea behind UNN:s graphic profile is based on the most central part of the restaurant: the teppanyaki. Because this is where the guests gather, the food is being cooked and the experience is brought to life. The ambition was to create a design that in its simplicity could encapsulat everything that makes UNN unique. The clean graphic profile in black and white lets the ingredients become the centre of attention while textures, materials and printing techniques are carefully chosen to reflect the fine-tuned creations they are turned in to.

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Juice Junky

Juice Junky

Juice Junky is a lifestyle brand based around healthy living. They deliver top quality, organic, cold pressed juice based on nutritional facts. The concept is inspired by the sunshine and surf culture of Miami blended with traditional British farmers’ markets and the beautiful ingredients provided there. When Juice Junky came to us they wanted a graphic profile that expressed their passion and quality and inspired to healthy living, without coming across as pretentious or excluding.

According to Juice Junky healthy living should be fun and effortless and we wanted that to be apparent in the design. We also wanted the content to be in focus and let the sunshine have a constant presence. The name is built up by the shadows that appear when the sun is shining on it, letting the colour of the juice fill the outlined letters.

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 The 2018 exclusive Grammis gala was held in the magnificent premises of Grand Hotel. This year’s party was inspired by Rolling Stones’ classic and decadent parties at the famous mansion Nellcôte in the 70’s. Parties surrounded by an exclusive and intimate atmosphere. The graphic design used for invitations, programs, digital visuals etc. was inspired by the glamorous 70’s with a contemporary edge. Mixing black and white, coarse-grained photographs and classic typography with handwritten messages and soft pastel colours, we created the decadent feeling of the extravagant home party that we were looking for.

The 2018 exclusive Grammis gala was held in the magnificent premises of Grand Hotel. This year’s party was inspired by Rolling Stones’ classic and decadent parties at the famous mansion Nellcôte in the 70’s. Parties surrounded by an exclusive and intimate atmosphere. The graphic design used for invitations, programs, digital visuals etc. was inspired by the glamorous 70’s with a contemporary edge. Mixing black and white, coarse-grained photographs and classic typography with handwritten messages and soft pastel colours, we created the decadent feeling of the extravagant home party that we were looking for.

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Picked With Passion

Picked With Passion

Gåshaga Gourmet is a well-renowned importer of delicacies and has successfully taken many brands to the Swedish market. When they decided to take all that experience and develop their own brand, the founders Fredric and Lotta Ankarcrona came to us for help. Their ambition was to produce top quality products in collaboration with carefully selected farms, known to put lots of love and care into the production and only using the best local ingredients. The brand would stand for passion, craftsmanship and authenticity, but also have an aspiration to always add something new or different. In close collaboration with Fredric and Lotta we developed a brand platform and a graphic identity for the brand; which we named Picked with Passion. The first products including jams, jelly, caramels and caramel sauce have now been on the market for some time, and they are all delicious!

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 The family business La Chemise in Stockholm has for four decades provided conscious men with tailored shirts, suits and accessories. La Chemise offers a unique assortment and work exclusively with producers that are experts at what they do. Their ambition is to offer a mixture of high quality and classic design with colourful and playful details inspired by international influences.  The intention with the new graphic identity was to give the brand a visual expression that is representative for its heritage and core, but also adds other values to attract a new target group. With a characteristic logotype, classic colours and shapes that are complemented by a certain playfulness and carefully chosen materials we’ve created a distinct and applicable profile that enhances La Chemise’s differentiating characteristics.

The family business La Chemise in Stockholm has for four decades provided conscious men with tailored shirts, suits and accessories. La Chemise offers a unique assortment and work exclusively with producers that are experts at what they do. Their ambition is to offer a mixture of high quality and classic design with colourful and playful details inspired by international influences.

The intention with the new graphic identity was to give the brand a visual expression that is representative for its heritage and core, but also adds other values to attract a new target group. With a characteristic logotype, classic colours and shapes that are complemented by a certain playfulness and carefully chosen materials we’ve created a distinct and applicable profile that enhances La Chemise’s differentiating characteristics.

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 Chill Out was one of the first lifestyle wine brands on the market and is now the second largest brand in Sweden. It was born from the belief that wine doesn’t have to be complicated. But over the years the brand essence and design has become somewhat dated. With a revised brand platform and a more modern and sophisticated look Chill Out is now on a mission to reclaim the position as the most contemporary lifestyle wine brand in the Nordics. Our work included new packaging design for the whole product range as well as a new communication concept. The aspirational and inspirational imagery used for the packaging design is also used for the communication. This way the consumer will get a clearer picture of the brand – what it looks like and what it stands for. Our ambition was to create a design and communication which has more in common with fashion, travel and perfume than with the conservative world of wine. Cheers!

Chill Out was one of the first lifestyle wine brands on the market and is now the second largest brand in Sweden. It was born from the belief that wine doesn’t have to be complicated. But over the years the brand essence and design has become somewhat dated. With a revised brand platform and a more modern and sophisticated look Chill Out is now on a mission to reclaim the position as the most contemporary lifestyle wine brand in the Nordics. Our work included new packaging design for the whole product range as well as a new communication concept. The aspirational and inspirational imagery used for the packaging design is also used for the communication. This way the consumer will get a clearer picture of the brand – what it looks like and what it stands for. Our ambition was to create a design and communication which has more in common with fashion, travel and perfume than with the conservative world of wine. Cheers!

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 NOFO Hotel & Wine bar is a small, intimate hotel in the heart of Södermalm. The vision is to become Södermalm’s most attractive hotel for those who truly want to experience this part of Stockholm and everything it has to offer. In 2017 we begun a brand journey together where the first step was a redesign of the graphic profile. We created a personal and playful profile that represents the hotel’s concept and values as well as the creativity and diversity that is so characteristic for Södermalm.

NOFO Hotel & Wine bar is a small, intimate hotel in the heart of Södermalm. The vision is to become Södermalm’s most attractive hotel for those who truly want to experience this part of Stockholm and everything it has to offer. In 2017 we begun a brand journey together where the first step was a redesign of the graphic profile. We created a personal and playful profile that represents the hotel’s concept and values as well as the creativity and diversity that is so characteristic for Södermalm.

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