Before the 2019 exclusive Grammis gala the producer, Ulrica Örn, presented a music video as inspiration, Justin Timberlake/Jay-Z - Suit and tie, which represented the theme of 2019.  When creating the graphic design used for invitations, film clips, programs, digital visuals etc we wanted to create a visual world where we captured the breaking point between the 1920-30's and a modern hip hop expression and where soft materials meet hard surfaces.  We focused on capturing details in the materials; light, reflections, noise and texture. In combination with the visual expression we created a typographic set that is as much inspired by the, in the hip hop world, commonly used 'Parental advisory'-label as the Blue Note Records label. The end result: a timeless design just as contemporary today as it would have been 80 years ago.

Before the 2019 exclusive Grammis gala the producer, Ulrica Örn, presented a music video as inspiration, Justin Timberlake/Jay-Z - Suit and tie, which represented the theme of 2019.

When creating the graphic design used for invitations, film clips, programs, digital visuals etc we wanted to create a visual world where we captured the breaking point between the 1920-30's and a modern hip hop expression and where soft materials meet hard surfaces.

We focused on capturing details in the materials; light, reflections, noise and texture. In combination with the visual expression we created a typographic set that is as much inspired by the, in the hip hop world, commonly used 'Parental advisory'-label as the Blue Note Records label. The end result: a timeless design just as contemporary today as it would have been 80 years ago.

WDW Case 2019 - 011.jpg
WDW Case 2019 - 011.png